Emergency Medical Alert Privacy Policy
Last Updated October 2017

Emergency Medical ("Emergency Medical") knows you care about how your information is used and shared. We take protecting your privacy very seriously. Please read the following to learn more about how we use and protect information collected through the Emergency Medical Alert App (the "App"). This App is for friends and family (the "Caregiver(s)") to use to monitor and receive information about a loved one who uses one of Emergency Medical's hardware monitoring devices ("Wearer"). This App is not intended to be used by professional caregivers or in a commercial setting.

BY USING THE APP OR BY OTHERWISE GIVING US YOUR INFORMATION, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY. Please review this Privacy Policy carefully. If you do not agree to this Privacy Policy, do not use the App. We may update this Privacy Policy to reflect changes to our information practices. Any changes will be effective immediately upon the posting of the revised Privacy Policy. We will provide notice of material changes by push notifications to your device or by other means prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Topics Covered by this Privacy Policy.

 

This Privacy Policy covers our treatment of information provided to us by you, through your use of the App and the Wearer's use of one of Emergency Medical's hardware monitoring devices, this may include your personally identifiable information and the personally identifiable information of the Wearer ("Personal Information"). This Privacy Policy does not apply to the practices of companies or institutions that we do not own or control, or to individuals that we do not employ or manage. Your use of the App will allow you to provide us with your Personal Information as well as the Wearer's Personal Information, including but not limited to information about the Wearer's health, physical activity, and physical fitness. The App collects your Personal Information for the purposes of maintaining information about the Wearer for ready access for all Caregivers of the Wearer. If you choose to use the App to provide us with the Wearer's Personal Information, you must have the Wearer's consent. By providing the Wearer's Personal Information, you hereby warrant that you have the Wearer's consent to do so and we are not liable for any use thereof, provided it is in accordance with this Privacy Policy.

We do not knowingly collect or solicit Personal Information from anyone under the age of 18 or knowingly allow such persons to register for the App. If you are under 18, you must not attempt to register for the App and you must not send any information about yourself or the Wearer to us, including but not limited to your name, address, telephone number, or email address. In the event that we learn that we have collected Personal Information from a person under age 18, we will delete that information. If you believe that we might have any information from or about a person under the age of 18, please contact us at: customersupport@emergencymedicalalert.com

Information Collected by the App.

 

The App will obtain information from you in two ways: (1) information that you manually enter into the App, and (2) information collected automatically about the Wearer or the Caregiver.

Information Collected from You Directly:

 

• Registration and Profile Information.When you create an account, we may collect your Personal Information and the Wearer's Personal Information such as a username, first and last name, birth date, email address, mobile phone number and a photo, if you chose to have a photo associated with your account. We may collect additional information from the Wearer in order to obtain verifiable consent to allow you to use the App.

 

• Data collected through use of the Services. After you set up your account, we may ask for other profile and demographic information about you and the Wearer.

 

• Device Phonebook. We are all about communication so we may, with your consent, collect contact information from your device.

 

• Camera and Photos. You may elect to allow us to access images and other information from your device's camera and photos. We will never access the camera or photos unless you give us your consent to do so.

 

• Geolocation. We collect your unique user identifier and your location through GPS, Wi-Fi, or wireless network triangulation in order to obtain your location for the purposes of providing the in-App services. If you turn off location sharing in the App, we will not collect your location information. We maintain location information only so long as is reasonable to provide the in-App services and then destroy the location information.

 

Information Collected Automatically through the App:  

When you use the App, information collected about the Wearer and how they use their monitoring device may include, but is not limited to:

• Time, duration and location of calls placed from the system.

 

• For mobile systems, location information based on the handset's location when outside of the smart charging cradle's range.

 

• Logs of various activities related to the day-to-day use of the system, including voice reminders sent and received.

 

• For Bluetooth Telehealth systems, vital sign readings taken on the system.

When you use the App, we and our business partners may collect certain information about your device through technology such as cookies, web beacons, log files, or other tracking or recording tools. The information we collect through the use of tracking technologies includes, but is not limited to, IP address, browser information, referring and exit pages and URLs, click stream data and how you interact with links in the App, domain names, landing pages, page views, cookie data that allows us to uniquely identify your browser, browsing behavior on our site, mobile device type, mobile device IDs or other persistent identifiers, and location data collected from your device. Some or all of this data may be combined with other Personal Information described above. We use this information to:

• Remember information so that you will not have to re-enter it during your visit or the next time you use the App;

 

• Provide custom, personalized content and information;

 

• Monitor the effectiveness of the App and our marketing campaigns;

 

• Monitor aggregate metrics such as total number of visitors, users, traffic, and demographic patterns;

 

• Diagnose or fix technology problems reported by our users or engineers that are associated with certain IP addresses or user IDs; and

 

• Automatically update our application on your system and related devices.

 

You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the App may not function properly if the ability to accept cookies is disabled. To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative's online resources, at http://www.networkadvertising.org.

Security of Personal Information.

 

We care about the security of your Personal Information and the Wearer's Personal Information and we use reasonable and appropriate physical, administrative, and technological safeguards to preserve the integrity and security of all Personal Information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the complete security of our systems. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Access to the App on your device is protected by biometric security (e.g., Touch ID) or the passcode you selected after you downloaded the App. You should take steps to prevent unauthorized access to your account and Personal Information by selecting and protecting your biometric security and passcode appropriately and limiting access to your device.

The App contains links to third party websites. We are not responsible for the privacy policies or practices on websites that may be accessed through these links. When following a link to another website, you should read that website's Privacy Policy and make sure that you agree with it and can abide by it.

Please note that all information collected by the App will be processed in the United States, and this may be done by another entity under contract with Emergency Medical. You should only transmit data if you are in the United States at the time you transmit such data. You should be aware that the laws in the United States may not protect your privacy to the same extent as the laws in the country from which you have transmitted data to the App.

Sharing of Your Information

 

We will not rent or sell your Personal Information to third parties outside of our controlled subsidiaries and affiliates without your consent, except as noted below:

• we share your Personal Information and the Wearer's Personal Information as you direct within the App (e.g., with an emergency responder);

 

• we may share your Personal Information with our third-party business partners, vendors and consultants who perform services on our behalf, such as accounting, managerial, technical, marketing or analytic services. These business partners will be given access to your Personal Information as necessary under reasonable confidentiality terms;

 

• we may aggregate or otherwise strip data of all personally identifying characteristics of the data and may share that aggregated, anonymized data with third parties;

 

• we may at any time transfer or assign all information, including Personal Information, to a third party in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions or similar transactions or proceedings; or

 

• except as described above, we will not disclose Personal Information to third parties (including law enforcement, other government entity, or civil litigant; excluding our subcontractors) unless required to do so by law or subpoena or if in our sole discretion, we determine it is necessary to (a) conform to the law, comply with legal process, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Use, take precautions against liability, to investigate and defend ourselves against any claims or allegations, or to protect the security or integrity of our website; or (c) to exercise or protect the rights, property, or personal safety of Base, our users or others.

 

Choices About Your Information.  

You may, of course, decline to submit any Personal Information through the App, in which case we may not be able to provide the in-App services to you or the Wearer.

• Modifying Your Account Information and Settings: You may modify your account information, update or amend your Personal Information, or change your password at any time by logging in to your account. You can also stop receiving promotional email communications from us by clicking on the "unsubscribe link" provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of Services-related communications. If you have any questions about reviewing or modifying your account information, you can contact us directly at customersupport@emergencymedicalalert.com.

 

• Delete Your Account and Personal Information: We will retain your information for as long as your account is active or as needed to provide you in-App services. If you wish to cancel your account, please email customersupport@emergencymedicalalert.com with "Cancel Account" in the subject line. Simply deleting the App will not cancel your account.

 

• Opting Out of Collection of Tracking Data: The only way to completely "opt out" of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser. Please refer to your browser's technical information for instructions on how to delete and disable cookies, and other tracking and recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative's online resources, at http://www.networkadvertising.org.) Depending on your device, you may not be able to control tracking technologies through browser settings but you can uninstall the App if you no longer wish to use it.

 

Your California Privacy Rights  

We collect various types of Personal Information about you and the Wearer through the App, as described in this Privacy Policy. Under California law, Emergency Medical customers who are residents of California may request certain information about our disclosure of Personal Information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:

Emergency Medical Alert
P.O. Box 269
Pembina, ND 58271

 

Alternatively, you may send us an email at customersupport@emergencymedicalalert.com with the words "California Privacy Rights" in the subject line.

 

Questions and Contact Information.  

If you have any questions or concerns regarding the topics addressed in this Privacy Policy, please send a message to: customersupport@emergencymedicalalert.com.